{"id":86122,"date":"2026-05-07T11:21:11","date_gmt":"2026-05-07T09:21:11","guid":{"rendered":"https:\/\/romainfroquet.fr\/?page_id=86122"},"modified":"2026-05-07T11:36:41","modified_gmt":"2026-05-07T09:36:41","slug":"le-printemps","status":"publish","type":"page","link":"https:\/\/romainfroquet.fr\/index.php\/en\/projects\/le-printemps\/","title":{"rendered":"Le Printemps"},"content":{"rendered":"\t\t
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Printemps Haussmann<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2021 | Paris<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Urban Art Comes to Printemps Haussmann<\/strong><\/h5>

Printemps Haussmann partnered with three urban artists, including Romain Froquet<\/strong>, to create a new sales space. This location, situated beneath the Binet dome on the 7th floor of the Parisian store, had been inaccessible to the public for nearly 100 years. Spanning 1,300 m\u00b2, it has been named \u201c7e Ciel\u201d (7th Heaven). Eco-responsible fashion, vintage and second-hand clothing have found their place there.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Printemps Haussmann's artistic direction had already collaborated with Romain Froquet. In 2012, he participated with the 9e Concept for a Scratch Paper event<\/strong>. The artist crew then presented its performance in front of every storefront on Boulevard Haussmann. In 2015, Romain Froquet was invited to paint two frescoes on the ceiling of the 2nd floor<\/strong> to mark the department store\u2019s 150th anniversary. They remain there still.<\/p>

Romain Froquet created two monumental artworks in this large space at 7e Ciel. Along the corridor leading to the Printemps dome and the walls that line it, he outlined large, vaporous blue lines<\/strong>. This artwork, titled Gesture<\/em>, defends two ideas. First, that of infinity, suggested by the lines in constant motion<\/strong>. This aligns with the spirit given to this part of the store, which highlights the reuse of products and materials. Romain Froquet also wanted to challenge the public's expectations by bringing art into a commercial area<\/strong>\u2014a place where it is rarely found, and certainly not in such a visible way.<\/p>

Romain Froquet's intervention was not confined to the walls. He was also involved in the design of the floor. Beneath the glass and metal dome of the Binet cupola, a massive stylized Persian carpet<\/strong>, measuring 600 m\u00b2, was laid. Romain Froquet overlaid blue and white lines of different shades, coordinating with the tones of his Gesture work. Two universes blend on this carpet: traditional craftsmanship with Persian patterns and urban art with the lines<\/strong>. An example of successful fusion.<\/p>

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