A Unifying Artistic Project

This work, a true collaborative endeavor, involved the brand's painting workshops and brought together the dealership's teams around a project in which contemporary art now coexists with the most beautiful automotive innovations.

This Race Track sculpture, beyond being an "eye-catcher", is a nod to History. It is a symbolic evocation of the values of innovation, sophistication and exclusivity — values that have driven the brand since its beginnings. The artist makes Ferrari's famous red color his own, in a powerful work while maintaining that spirit of collaboration. Recognizing the need—now more than ever—to foster a sense of community, Romain Froquet has created an artwork at the heart of the Pozzi Ferrari dealership in the form of a 6-by-3-meter installation, largely inspired by Ferrari’s world, history, and identity.